Google Play is making ratings more personalised and indicative of the experience each individual user can expect:
- Starting November 2021, users on phones will start to see ratings specific to their registered country.
- Early in 2022 users on other devices such as tablets, Chromebooks, and wearables will start to see ratings specific to the device that they’re on.
Google Play has also made enhancements to Play Console to help developers understand their ratings and reviews — especially across form-factors: device type insights, more flexible date and period selections, and downloading data easily.
Developer:Review changes and be ready for them from ASO perspective
QA engineer:Business as usual
PM/DM:Review changes and be ready for them from ASO perspective