Apple invites developers to use App Store to promote in-app events such as game events, movie premiers, etc.
In-app events will be visible to iOS 15 and iPadOS 15 users starting October 27.
Apple Developer: Bring your in-app events to the App Store, In-App Events
Reference: Apple Calls on Developers to Take Advantage of New In-App Events App Store Feature
Recommendations
Developer:
Business as usual.QA engineer:
Test App Store in-app event information for correctness when available.PM/DM:
Plan and schedule information in in-app events for App Store.
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