Apple introduced new program for small businesses – Business Essentials. This program provides iCloud storage, device management and device support to organizations with up to 500 employees.
A set of three simple Apple Business Essentials plans enable businesses to cover every employee and device in their organization. Plans can be customized to support each user with up to three devices and up to 2TB of secure storage in iCloud, starting at $2.99 per month, with optional AppleCare+ for Apple Business Essentials.Apple Press Release
Service is currently available in beta (and, therefore, lacks AppleCare+ support).
Apple Business Essentials enrollment: Business Essentials (also contains promo video)
Apple Newsroom: Apple introduces Apple Business Essentials
Developer:Business as usual.
QA engineer:Business as usual.
PM/DM:Consider recommending customers Business Essentials program if there is a need for simple MDM solution for Apple devices.