Apple now allows developers to create custom offer codes of their choice.

Now it’s even easier to acquire, retain, and win back subscribers. In addition to one-time-use codes, you can now create custom codes in App Store Connect — each with a unique name that you choose (such as SPRINGPROMO). Each code can be redeemed through a direct URL or within your app.

Apple Developer

Apple Developer: Custom offer codes for subscriptions now available

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Developer:

Business as usual.

QA engineer:

Business as usual.

PM/DM:

Check, if new custom offer codes are suitable for business needs.

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