New report from Sensor Tower gives perspective on mobile spendings in 2021.

 The top 100 non-game subscription-based apps saw their revenue grow 41 percent year-over-year from $13 billion to $18.3 billion globally. This was 7 percentage points greater than in 2020, when spending in these apps climbed 34 percent Y/Y from $9.7 billion in 2019.

Sensor Tower

Report also gives estimates on best performing apps.

top-subscription-apps-2021-worldwide
Sensor Tower

Sensor Tower: Global Consumer Spending in Top 100 Subscription Apps Climbed 41% to $18.3 Billion in 2021

Reference: App Store users spend twice as much money on subscriptions as Google Play users

Recommendations

Developer:

Business as usual.

QA engineer:

Business as usual.

PM/DM:

Consider adding subscriptions, if applicable to existing business model. Beware of typical earnings distribution.

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