Sensor Tower published a report on mobile gaming.
The U.S. mobile games market has faced significant challenges during the first half of 2022. Overall U.S. mobile game revenue fell by 9.6 percent Y/Y to $11.4 billion, while downloads declined by 2.5 percent to 2.4 billion. Looking at just 2Q22, revenue decreased by 11.4 percent Y/Y to $5.6 billion, though downloads were largely flat at 1.2 billion.
Sensor Tower
Sensor Tower: Most Mobile Game Genres See Revenue Declines in the U.S. During H1 2022 as Industry Headwinds Bite
Reference: We’re downloading fewer mobile games as lockdowns end and inflation bites
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Review the report, adjust marketing activity accordingly.
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