iPhones overtook Android phones in US. Last study shows that more than 50% of smartphones used in US are iPhones.
Premium segment (phones that cost $1000+) is fully dominated by Apple – iPhone market share here is 78%.
In measuring the total iPhone US market share, Counterpoint Research is looking not just at new sales, but at the total number of active smartphone users – what is known as the “active installed base.”9to5Mac
- Apple’s U.S. iPhone User Base Overtook Android in June Quarter, Now Accounts for More Than Half of All Smartphones
- iPhone US market share hits all-time high, overtaking Android; dominates global premium sales
- Counterpoint Research: iPhone Overtakes Android in U.S. Usage Share
- iPhone User Base Overtakes Android in U.S.
Developer:Business as usual.
QA engineer:Business as usual.
PM/DM:Adjust marking efforts, consider supporting modern iPhone features, focus on Apple ecosystem integrations, if applicable.