iPhones overtook Android phones in US. Last study shows that more than 50% of smartphones used in US are iPhones.
Premium segment (phones that cost $1000+) is fully dominated by Apple – iPhone market share here is 78%.
In measuring the total iPhone US market share, Counterpoint Research is looking not just at new sales, but at the total number of active smartphone users – what is known as the “active installed base.”
9to5Mac
References:
- Apple’s U.S. iPhone User Base Overtook Android in June Quarter, Now Accounts for More Than Half of All Smartphones
- iPhone US market share hits all-time high, overtaking Android; dominates global premium sales
- Counterpoint Research: iPhone Overtakes Android in U.S. Usage Share
- iPhone User Base Overtakes Android in U.S.
Recommendations
Developer:
Business as usual.QA engineer:
Business as usual.PM/DM:
Adjust marking efforts, consider supporting modern iPhone features, focus on Apple ecosystem integrations, if applicable.
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