Apple added more places where app ads could be shown in App Store.
Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.Apple Developer
Developer:Business as usual.
QA engineer:Business as usual.
PM/DM:Consider using Apple Search Ads where applicable.