Apple improves pricing approach for App Store apps and in-app purchases. Apple adds much more new price steps and conventions.
These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.
Apple Newsroom
Also, developers will have control on local prices in different storefronts. Most of new capabilities will be available in spring 2023.
Apple Newsroom: Apple announces biggest upgrade to App Store pricing, adding 700 new price points
Apple Developer: Apple announces biggest upgrade to App Store pricing, adding 700 new price points
Recommendations
Developer:
Adjust apps to represent new price tiers and conventions, use currency number formatting provided by platform.QA engineer:
Verify that prices are formatted properly.PM/DM:
Communicate new price levels and conventions availability to stakeholders. Plan on adjusting prices, if needed.
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