Today Apple announced availability of Apple Business Connect.
With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.
Apple Newsroom
New feature will allow also to provide more info and relevant actions which could be performed at specific place, allowing better mobile app or website promotions.
Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more. Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be available to businesses globally in coming months.
Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com, or reserving a spot for dinner with OpenTable, and more, with just a tap.
Apple Newsroom
Apple Newsroom: Introducing Apple Business Connect
References:
- Apple Business Connect launches as free tool to help organize key information across services
- Apple Launches a New Program Allowing Business Owners to Manage Their Place Cards in Maps and Other Apps
Recommendations
Developer:
Business as usual.QA engineer:
Business as usual.PM/DM:
Communicate to stakeholders, consider adding more information on businesses.