Developers now could compare their app performance with similar apps on App Store. App Store Connect is updated to provide these metrics.
Similar apps are determined by category, business model, and number of downloads.
Metrics include conversion rate, retention rate on various durations, crash rate, and app proceedings.
Apple Developer:
- Peer group benchmarks now available in App Analytics
- View peer group benchmarks
- Take action on insights from benchmarks
References:
- Apple Introduces New Peer Group Benchmarks for Developers
- App Store Connect now lets developers use peer group benchmarks for metrics
- New App Store benchmarks let devs compare app performance to peers
Recommendations
Developer:
Consult app metrics, consider prioritizing tasks that could improve app standings across peers.QA engineer:
Business as usual.PM/DM:
Consult app metrics, consider prioritizing tasks that could improve app standings across peers.
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