Apple requires BlueMail app developers to set its rating to 17+ due to use of generative AI models which potentially could provide responses not suitable for children.
This rule could be then extended to all apps working with generative models, especially GPT models which are getting traction recently.
References:
- Apple Seemingly Restricting Generative AI Apps to 17+ or Older App Store Rating
- Apple blocked ChatGPT-powered email app BlueMail; requires 17+ age restriction
- Apple Blocks Update of ChatGPT-Powered App, as Concerns Grow Over AI’s Potential Harm
Recommendations
Developer:
Business as usual.QA engineer:
Business as usual.PM/DM:
Consider possible age rating changes if app uses generative models. Consider applying relevant filters to block potentially inappropriate content.