Apple announces enhanced global pricing to take effect on May 9, 2023.

Developers could select base country to fix prices to. Prices in other regions could be adjusted according to publicly available exchange rates. Base region could be changed at anytime via App Store Connect and via API.

Also developers could lock prices and no prices will not be equalized.

As reminder, on May 9, 2023, pricing for existing apps and one-time in-app purchases will be updated across App Store storefronts using your current price in the United States as the basis—unless you’ve made relevant updates after March 8, 2023.

Apple Developer

Apple Developer:



Business as usual.

QA engineer:

Check In-app purchases prices and availability.


Communicate with stakeholders, adjust pricing accordingly.

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