Apple increases iPhone marketshare in declining smartphone market

Counterpoint report shows declining market for smartphones in US. However, Apple seems to be performing better than average.

• Shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
• Apple increased its market share to 53% in Q1 2023 from 49% in Q1 2022.

Counterpoint

As regards to tablets, their shipments are also on decline according to Canalys. Here, Apple’s share grew from 38.6% to 38.9%.

Counterpoint: US Smartphone Shipments Decline in Q1 2023 Amid High Inflation, Inventory Correction; Apple Share Up

Canalys: Tablet shipments fall to below pre-pandemic levels with 18% decline

References:

• US iPhone market share up – in declining market – as more people switch from Android
• Tablet shipments now below pre-pandemic levels, but iPad remains unchallenged