Counterpoint report shows declining market for smartphones in US. However, Apple seems to be performing better than average.

  • Shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
  • Apple increased its market share to 53% in Q1 2023 from 49% in Q1 2022.

As regards to tablets, their shipments are also on decline according to Canalys. Here, Apple’s share grew from 38.6% to 38.9%.

Counterpoint: US Smartphone Shipments Decline in Q1 2023 Amid High Inflation, Inventory Correction; Apple Share Up

Canalys: Tablet shipments fall to below pre-pandemic levels with 18% decline




Business as usual.

QA engineer:

Business as usual.


Keep iPhone and iPad as strategic target platforms for mobile apps.

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