Counterpoint report shows declining market for smartphones in US. However, Apple seems to be performing better than average.
- Shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
- Apple increased its market share to 53% in Q1 2023 from 49% in Q1 2022.
As regards to tablets, their shipments are also on decline according to Canalys. Here, Apple’s share grew from 38.6% to 38.9%.
- US iPhone market share up – in declining market – as more people switch from Android
- Tablet shipments now below pre-pandemic levels, but iPad remains unchallenged
Developer:Business as usual.
QA engineer:Business as usual.
PM/DM:Keep iPhone and iPad as strategic target platforms for mobile apps.