Report from Consumer Intelligence Research Partners (CIRP) shows that brand loyalty is much higher for Apple device users.

During last year 14% of new iPhone users previously had an Android smartphone. And only 4% of Android buyers used an iPhone before that. 

CIRP: Apple to Android and Android to Apple – Do People Really Switch?




Business as usual.

QA engineer:

Business as usual.


Consider having new user onboarding process that will also help Android users to better understand iOS application and platform differences.

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