Report from Consumer Intelligence Research Partners (CIRP) shows that brand loyalty is much higher for Apple device users.
During last year 14% of new iPhone users previously had an Android smartphone. And only 4% of Android buyers used an iPhone before that.
CIRP: Apple to Android and Android to Apple – Do People Really Switch?
References:
- Here’s how many more Android users switch to iPhone than the other way around
- Apple is better at converting people to iPhone than Google for Android
Recommendations
Developer:
Business as usual.QA engineer:
Business as usual.PM/DM:
Consider having new user onboarding process that will also help Android users to better understand iOS application and platform differences.
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