Reports show that Windows 10 end of support in 2025 could actually benefit Mac marketshare.

Kandji’s Apple in the Enterprise Report shows that majority (more than 90%) of IT professionals praise Apple device deployment in the workplace and this delivers business advantage. Other findings include:

  • 76% of large enterprises report an increase in their use of Apple devices in the past year.
  • 57% report that Apple device use is growing faster than other device options.
  • 67% of IT professionals report an increase in employee productivity with Apple devices.
  • Over half of the respondents report reliability and long lifecycle as major benefits.
  • Over half of IT professionals surveyed report that iPhone and iPad are better for the productivity and user experience of remote/hybrid employees compared to 15% for Android.
  • 30% of IT professionals report reduced total cost of ownership with Apple adoption.
  • One of the most compelling statistics in the report is that 76% of IT professionals say that Windows or Android devices are more likely to be targeted in a cyberattack than Apple devices.

TechInsight’s Global Shipment Report, China accounted for 24% of all ‌iPhone‌ shipments in Q2 2023, while the U.S. market accounted for 21%. 

Omdia’s report highlights that iPhone 14 Pro Max is best selling model overall.

IDC: Global PC Shipments Expected to Return to Growth in 2024 Albeit Below 2019 Pre-Pandemic Levels, According to IDC

Kandji: Apple in the Enterprise Report

Omdia: iPhone 14 Pro Max is most shipped smartphone in the first half of this year





Business as usual.

QA engineer:

Business as usual.


Study device marketshare, focus on more popular devices for existing features. Consider Mac deployments where appropriate, add macOS apps where relevant.

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