Report show increasing use of Macs, growth iPhone marketshare in China

Reports show that Windows 10 end of support in 2025 could actually benefit Mac marketshare.

Kandji’s Apple in the Enterprise Report shows that majority (more than 90%) of IT professionals praise Apple device deployment in the workplace and this delivers business advantage. Other findings include:

• 76% of large enterprises report an increase in their use of Apple devices in the past year.
• 57% report that Apple device use is growing faster than other device options.
• 67% of IT professionals report an increase in employee productivity with Apple devices.
• Over half of the respondents report reliability and long lifecycle as major benefits.
• Over half of IT professionals surveyed report that iPhone and iPad are better for the productivity and user experience of remote/hybrid employees compared to 15% for Android.
• 30% of IT professionals report reduced total cost of ownership with Apple adoption.
• One of the most compelling statistics in the report is that 76% of IT professionals say that Windows or Android devices are more likely to be targeted in a cyberattack than Apple devices.

TechInsight’s Global Shipment Report, China accounted for 24% of all ‌iPhone‌ shipments in Q2 2023, while the U.S. market accounted for 21%. 

Omdia’s report highlights that iPhone 14 Pro Max is best selling model overall.

IDC: Global PC Shipments Expected to Return to Growth in 2024 Albeit Below 2019 Pre-Pandemic Levels, According to IDC

Kandji: Apple in the Enterprise Report

Omdia: iPhone 14 Pro Max is most shipped smartphone in the first half of this year

TechInsight

References:

• Mac could benefit from 2024 PC market revival, Windows 10’s death
• China Overtakes U.S. to Become Biggest iPhone Market in Q2 2023
• New IT survey finds that Apple deployments are tied to positive business outcomes
• Businesses increasing Apple hardware buys because of longevity & reliability