Consumer Intelligence Research Partners provide a report on smartphone market in US with Apple taking 39% of it. This gives Apple smaller increase from previous year.
Counterpoint Research evaluated Apple performance across the world giving it 16% of worldwide market.
CIRP: Apple Smartphone Market Share in the US is Stable – and Second Place
Counterpoint Research: Global Smartphone Market Reaches its Lowest Q3 Levels in a Decade; Apple’s Share at 16%
References:
- Apple’s US smartphone market share is now 39%, says study – is it actually higher?
- iPhone US market share sees small jump as Android still dominates
- Apple’s iPhone still a highpoint despite global smartphone market declines
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Consider reports when prioritizing platforms in development.