Apple recognized issues with its advertising framework SKAdNetwork.
11/03/2022, 9:38 AM - ongoing
Some users are affected
There is an issue impacting SKAdNetwork for users on iOS 16.1. We are working to quickly resolve this issue in a software update.
Apple Developer System Status
Apple Developer: System Status
Reference: Apple Says iOS 16 Update Coming Soon With Fix for Advertising-Related Issue
Apple added more places where app ads could be shown in App Store.
Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.
Apple Developer
Apple Developer: New ad placements from Apple Search Ads now available on the App Store
Apple recently confirmed that it buys ads for third-party apps and also communicates this practice to developers.
Initially, there were allegations that Apple is doing so in a "secret manner", however, Apple responded to allegations claiming that company keeps these ads for multiple years and communicates it to developers.
Apple says that the allegation that it is "secretly" or "quietly" purchasing ads for developers without their knowledge or consent is an overt mischaracterization. On the contrary, the company says that it regularly engages in conversation with developers about the ads it places and many developers express their appreciation for this support.
MacRumors
