Apple updates terms for Search Ads on August 8

Updated Terms of Service for Apple Search Ads are coming into effect August 8, 2023.

According to AppleInsider, this text is added:

You further acknowledge and agree that Apple may use information about Your use of the Services and Your interactions with Apple in connection with the Services, including Advertiser Data and Business User Data, for the purpose of providing, evaluating, modifying, or improving the Services and for communicating about the Services. You further acknowledge and agree that Apple may have a duty to publish or disclose information concerning Your use of the Services, Your Ad Content, or Your Campaigns (including Apple's decision not to display Your Ad Content or Campaigns, or to suspend, terminate or limit display of Your Ad Content or Campaigns), and Apple has no liability to You in connection with any publication or disclosure that Apple considers in good faith to be required pursuant to that duty.

Apple Advertising Service Terms of Service

Other updates need to be checked for appropriate use of App Store ads.

Apple Search Ads: Apple Advertising Services Terms of Service (updated)

Reference: Apple Search Ads terms of service update coming on August 8

App Store now shows new ad format for Today tab

Apple rolls out new ad format for Today tab in App Store for iPhone.

Apple Search Ads new compact format
  • The new format will be simplified to feature the app icon, name, and subtitle that you entered in App Store Connect. This updated format will appear in all countries and regions where Today tab ads currently run. 
  • Ads will be fully visible on the Today tab, no longer requiring scrolling to see the entire ad. 
  • The new format will only run on iPhone devices using iOS 16.4 and later. Today tab ads won’t be available on iOS 16.3 or earlier, or on iPad.

Apple also makes improvements to approval process and ad guidelines.

Apple Search Ads: Changes coming to Today tab ads


Advertising issues in iOS will be fixed soon in 16.1.1

Apple recognized issues with its advertising framework SKAdNetwork.

11/03/2022, 9:38 AM - ongoing

Some users are affected

There is an issue impacting SKAdNetwork for users on iOS 16.1. We are working to quickly resolve this issue in a software update.

Apple Developer System Status

Apple Developer: System Status

Reference: Apple Says iOS 16 Update Coming Soon With Fix for Advertising-Related Issue

Apple adds more ad placements in App Store app

Apple added more places where app ads could be shown in App Store.

Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.

Apple Developer

Apple Developer: New ad placements from Apple Search Ads now available on the App Store

Apple releases iPadOS 16.1, macOS 13 Ventura and other platforms

Apple releases major updates to iPadOS and macOS. iPadOS 16.1 and macOS 13 Ventura bring several notable features:

  • Stage Manager on both macOS and iPadOS (currently limited to several iPad models);
  • Weather app for both platforms;
  • Shared iCloud Photo Library.

iOS 16.1, watchOS 9.1 and tvOS 16.1 are also released today. HomePod software is also updated to 16.1 version.

These updates also bring:

  • Support for Matter smart home standard;
  • Live Activities on iPhone;
  • Clean Energy Charging in select US states;
  • New Siri UI and features for Apple TV;
  • A lot of other updates across the systems.

Interestingly, Apple Card Savings Account was not introduced with iOS 16.1. It is now expected to be added later.

Also Apple releases Safari 16.1 for older macOS releases.

iOS 16.1 brings support for SKAdNetwork 4.0. Update provides more details on ad performance, better analysis of web ads leading to App Store pages.

Xcode 14.1 gets second Release Candidate so far.

Beta download: Applications

Release notes: Xcode 14.1 RC2 Release Notes

Apple Newsroom:

Apple Developer:


Apple buys search engine ads for third-party apps targeting users to App Store

Apple recently confirmed that it buys ads for third-party apps and also communicates this practice to developers.

Initially, there were allegations that Apple is doing so in a "secret manner", however, Apple responded to allegations claiming that company keeps these ads for multiple years and communicates it to developers.

Apple says that the allegation that it is "secretly" or "quietly" purchasing ads for developers without their knowledge or consent is an overt mischaracterization. On the contrary, the company says that it regularly engages in conversation with developers about the ads it places and many developers express their appreciation for this support.