Apple announces price and tax changes for some countries in App Store.
On July 25, pricing for apps and in‑app purchases (excluding auto‑renewable subscriptions) will be updated for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. These updates also consider the following tax changes:
- Egypt: introduction of a value‑added tax (VAT) of 14%
- Tanzania: introduction of a VAT of 18% and a digital service tax of 2%
- Türkiye: increase of the VAT rate from 18% to 20%
This might affect prices on different storefronts depending on which storefront is selected as base.
Apple explains this:
- If you’ve selected Egypt, Nigeria, Tanzania, or Türkiye as the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions), the price won’t change on that storefront. Prices on other storefronts will be updated to maintain equalization with your chosen base price.
- If the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions) isn’t Egypt, Nigeria, Tanzania, or Türkiye, prices will increase on the Egypt, Nigeria, Tanzania, and Türkiye storefronts.
- If your in‑app purchase is an auto‑renewable subscription or if you manually manage prices on storefronts instead of using the automated equalized prices, your prices won’t change.
Apple Developer: Upcoming price and tax changes for apps, in-app purchases, and subscriptions