Apple adds more ad placements in App Store app

Apple added more places where app ads could be shown in App Store.

Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.

Apple Developer

Apple Developer: New ad placements from Apple Search Ads now available on the App Store

Apple launches another ‘Meet with the App Store experts’ event covering questions on App Store

Apple launches next event to provide developers with details on how to use App Store efficiently.

Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held this November and December in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.

Apple Developer

Apple Developer:

Apple updates App Store Review Guidelines

Apple publishes updates to App Store Review Guidelines. This time updates cover multiple areas:

  • Clarify how to provide access to app features for review;
  • Add details on prohibited apps;
  • Clarify Matter support requirements;
  • Clarify NFT and cryptocurrency usage;
  • Allow advertisement management apps not to use In-app purchases;
  • Clarify Apple Music usage within apps.

Apple also notified developers of these changes via email.

Apple Developer:

App Store revenue falls 5% year-over-year

9to5Macs report that App Store revenue fell 5%, games category fell 14%.

The App Store saw declines in markets including the U.S., Canada and Japan, Morgan Stanley analyst Erik Woodring wrote in a report Monday. His analysis was based on data from Sensor Tower, a firm that tracks app downloads and sales.

Morgan Stanley said the main culprit for the drop was gaming revenue, which was down 14% in September, according to the data.



Apple to raise App Store prices in several European countries in October

Apple notifies developers on upcoming price and tax changes.

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple Developer

Apple Developer: Upcoming price and tax changes for apps and in-app purchases

More notable apps switching to subscription model

Couple of notable apps recently switched from paid model to subscriptions. First, Pixelmator team announced switch for Pixelmator Photo. Next was Clip Studio Paint.

Pixelmator Photo still keeps an option to buy app, but provides monthly and yearly plans. Existing paid customers will not need to purchase subscriptions. Pixelmator team goes into details of their decision, explaining problems with paid app model.

Basically, their vision focuses on this issues:

  • Development is slowed due to money flow tied to update cycles;
  • Paid upgrades fears and lack of paid upgrade discounts on App Store;
  • Early adopters get more value for the money;
  • No free trials on iOS and iPadOS without subscriptions;
  • There is an expectation that mobile apps should not cost a lot;
  • No universal purchases between iOS/iPadOS and macOS.

Pixelmator Blog: Why Pixelmator Photo is switching to subscription pricing (and a sneak peek at Pixelmator Photo for Mac)


App Store still needs better protection from copycats

Kevin Archer raises concerns that Apple still fails to address copycat apps issue on App Store.

Usually App Store review team could block your apps if they mimic others apps, but in case of Kevin scammers sometimes just plainly copied the design, text and other original app details.

Reference: Apple fails to address App Store review complaints as ‘Authenticator’ developers continue facing copycats

Tax changes are coming to App Store in some countries

Apple updates prices on apps, in-app purchases and non-autorenewable subscriptions in several countries to incorporate new taxes.

Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.

Apple Developer

App Store Connect: Updated price tiers

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Users download less games now

Sensor Tower published a report on mobile gaming.

The U.S. mobile games market has faced significant challenges during the first half of 2022. Overall U.S. mobile game revenue fell by 9.6 percent Y/Y to $11.4 billion, while downloads declined by 2.5 percent to 2.4 billion. Looking at just 2Q22, revenue decreased by 11.4 percent Y/Y to $5.6 billion, though downloads were largely flat at 1.2 billion.

Sensor Tower
Sensor Tower

Sensor Tower: Most Mobile Game Genres See Revenue Declines in the U.S. During H1 2022 as Industry Headwinds Bite

Reference: We’re downloading fewer mobile games as lockdowns end and inflation bites