Tag: Distribution

Apple introduces new way of distributing apps via App Store – Unlisted app distribution

by Danis Tazetdinov

Apple adds new option to distribute iOS apps. Previously, developers were able to use public App Store, use Custom App distribution (to Apple Business Manager or Apple School Manager connected organizations) or use Enterprise Developer Program and handle distribution internally.

All of these methods had their pros and cons, and limitations.

Now Apple introduces new option – Unlisted app distribution. This option provides a way of distribution via App Store without limiting your app availability to specific organizations, but app also is not presented in search results, charts, recommendations and could be discovered only by direct link.

These apps could be used by Apple Business Manager or Apple School Manager deployments.

Apps for specific organizations, special events, or research studies, or apps used as employee resources or sales tools are good candidates for unlisted distribution.

Apple Developer

In order to distribute apps via this option, Account Holder should request the link via special form.

Apps distributed via this approach will follow App Store review according to App Store Review Guidelines. However, it is expected, that some sections will not be applicable – such as account registration or "guest" access in the same way as in Custom App distribution.

Please note that unlisted apps must be ready for final distribution. Requests for apps in a beta or pre-release state will be declined.

Apple Developer

Unlisted apps could be accessed by anyone with the link, so app should have proper authorization mechanisms in place.

Apple Developer: Unlisted app distribution

Unlisted app distribution request form: Unlisted App Request

Developer ID and APNs certificates are updated

by Danis Tazetdinov

Apple regularly updates root certificates for its services. Now updated certificates are issued for Developer ID and Push Notification service.

Starting January 27, 2022, intermediate certificate updates will be available for the Apple Push Notification service (APNs) and Developer ID.

Apple Developer

No specific actions are required. Existing certificates will work until expiration or revocation.

Apple Developer: Upcoming Apple Developer certificate updates

Apple Developer Support: