Weekend good reads for Apple developers, issue #57

It's almost 2023. This good reads list come a little early, so you'll have time to celebrate New Year :)

We'd like to finish this issue with our Holiday Special podcast episode.

Apple Treats – Holiday Special

Happy New Year!

Apple adds more price levels and conventions to App Store

Apple improves pricing approach for App Store apps and in-app purchases. Apple adds much more new price steps and conventions.

These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.

Apple Newsroom
Apple Newsroom

Also, developers will have control on local prices in different storefronts. Most of new capabilities will be available in spring 2023.

Apple Newsroom: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple Developer: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple starts enforcing App Store rules regarding NFT and In-app purchases

Apple blocks Coinbase Wallet app from App Store due to NFT trading without use of In-app purchases.

Recent App Store Review Guidelines update forces apps to use Apple's mechanisms and treats NFTs as any other digital goods. Coinbase also could not update their NFT trading to use In-app purchases for now.

App Store: App Store Review Guidelines

Reference: Coinbase Wallet NFT Transfers Blocked From App Store

Apple to raise App Store prices in several European countries in October

Apple notifies developers on upcoming price and tax changes.

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple Developer

Apple Developer: Upcoming price and tax changes for apps and in-app purchases

More notable apps switching to subscription model

Couple of notable apps recently switched from paid model to subscriptions. First, Pixelmator team announced switch for Pixelmator Photo. Next was Clip Studio Paint.

Pixelmator Photo still keeps an option to buy app, but provides monthly and yearly plans. Existing paid customers will not need to purchase subscriptions. Pixelmator team goes into details of their decision, explaining problems with paid app model.

Basically, their vision focuses on this issues:

  • Development is slowed due to money flow tied to update cycles;
  • Paid upgrades fears and lack of paid upgrade discounts on App Store;
  • Early adopters get more value for the money;
  • No free trials on iOS and iPadOS without subscriptions;
  • There is an expectation that mobile apps should not cost a lot;
  • No universal purchases between iOS/iPadOS and macOS.

Pixelmator Blog: Why Pixelmator Photo is switching to subscription pricing (and a sneak peek at Pixelmator Photo for Mac)


Weekend good reads for Apple developers, issue #38

Treat yourself with some really good articles this weekend!

And this is it for today, see you next time!

Apple invites developers to series of tech talks dedicated to App Store practices

Apple invites developers to attend series of online tech talks that cover app promotion best practices for App Store. Topics include TestFlight, in-app events, in-app purchases, subscriptions, family sharing and others.

Schedule and registration is available on Events website.

Apple Developer:

Third-party payment provides are available for in-app purchases on Apple platforms in South Korea

Apple publishes an update on regulations requiring Apple to provide third-party payment options in South Korea for in-app purchases.

As with Netherlands app developers should request specific entitlement and provide information on payment system used by the app.

Developers are to pay Apple 26% commission on purchases made through external payment providers. It is still developer's responsibility to calculate and report overall sales made through external systems, while Apple maintains the right to conduct audits.

Apple Developer:


Apple could allow subscription price updates to be automatically charged

Apple is said to be piloting new feature that will allow to increase subscription price without having users to explicitly resubscribe.

Other developers noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed to TechCrunch that it is running a pilot test on a new subscription system.
"We are piloting a new commerce feature we plan to launch very soon. The pilot includes developers across various app categories, organization sizes, and regions to help test an upcoming enhancement that we believe will be great for both developers and users, and we'll have more details to share in the coming weeks," the spokesperson said.