Apple Watch sales break the record in Q3

Counterpoint shares the report highlighting Q3 sales numbers for Apple Watch. Another take from the report is that Huawei is gaining Samsung's share in wearables segment.

Apple delivered its best-ever Q3 performance, with a 7% YoY increase in shipments. This achievement is particularly noteworthy given that the latest Apple Watch, a key product in their lineup, was released slightly later than the previous year. The strong shipments of the 2nd-generation SE model significantly contributed to the growth of the industry leader.


Reference: Apple Watch sees best ever Q3 numbers, as Huawei hurts Samsung

iPhone continues to be most popular smartphone among teenagers, Apple Watch is gaining market share

Piper Sandler reports continued trend for iPhone to be most popular smartphone among US teenagers.

87% of teens own an iPhone; 88% expect an iPhone to be their next phone; 34% own an Apple Watch.

Piper Sandler

Report also contains information on spending, jobs, digital content consumption and so on.

Piper Sandler: Taking Stock With Teens – Fall 2023 Survey


Report show increasing use of Macs, growth iPhone marketshare in China

Reports show that Windows 10 end of support in 2025 could actually benefit Mac marketshare.

Kandji's Apple in the Enterprise Report shows that majority (more than 90%) of IT professionals praise Apple device deployment in the workplace and this delivers business advantage. Other findings include:

  • 76% of large enterprises report an increase in their use of Apple devices in the past year.
  • 57% report that Apple device use is growing faster than other device options.
  • 67% of IT professionals report an increase in employee productivity with Apple devices.
  • Over half of the respondents report reliability and long lifecycle as major benefits.
  • Over half of IT professionals surveyed report that iPhone and iPad are better for the productivity and user experience of remote/hybrid employees compared to 15% for Android.
  • 30% of IT professionals report reduced total cost of ownership with Apple adoption.
  • One of the most compelling statistics in the report is that 76% of IT professionals say that Windows or Android devices are more likely to be targeted in a cyberattack than Apple devices.

TechInsight's Global Shipment Report, China accounted for 24% of all ‌iPhone‌ shipments in Q2 2023, while the U.S. market accounted for 21%. 

Omdia's report highlights that iPhone 14 Pro Max is best selling model overall.

IDC: Global PC Shipments Expected to Return to Growth in 2024 Albeit Below 2019 Pre-Pandemic Levels, According to IDC

Kandji: Apple in the Enterprise Report

Omdia: iPhone 14 Pro Max is most shipped smartphone in the first half of this year



Smartphone sales are down affecting mostly Android phones

Counterpoint publishes a report outlining smartphone market situation in Q2 2023. Overall, smartphone shipments fell 24% year over year. Interestingly, Google sales are up 48% (while being on low starting position). iPhone sales down 6%.

Counterpoint: US Smartphone Shipments Fall 24% YoY in Q2 2023 on Lower Upgrade Rates


macOS usage grows in 2022

Recently, IDC reported on Mac shipments in declining PC market, now StatCounter report shows significant growth in macOS use across the world from 19% to 21%.

Report does not differentiate on Intel vs Apple Silicon Macs, however, it is safe to assume that Apple SIlicon contributes significantly in increasing marketshare for Apple computers.

StatCounter: Desktop Operating System Market Share Worldwide

Reference: Apple's macOS saw a dramatic upturn in 2022 worldwide

Apple is better at converting users to iOS than Google to Android

Report from Consumer Intelligence Research Partners (CIRP) shows that brand loyalty is much higher for Apple device users.

During last year 14% of new iPhone users previously had an Android smartphone. And only 4% of Android buyers used an iPhone before that. 

CIRP: Apple to Android and Android to Apple - Do People Really Switch?


iPad shipments more than doubled in China in Q1

AppleInsider refers to Canalys' report claiming that iPad shipments are more than doubled year over year in 2023 Q1.

A report from Canalys seen by AppleInsider shows that shipments of the iPad more than doubled YoY in China for Q1 2023. The tablet market was particularly strong for the quarter, with 38% growth in total.
The report says Apple's market share also jumped by about 13% to 38.4% YoY.


Reference: iPad shipments more than doubled in China for Q1 versus 2022