App Store Connect introduces tax updates

Apple announces tax changes and new attributes for apps, books, videos.

Developer proceedings will be increased in Austria, Cyprus and Vietnam for some app categories.

New tax categories are added for in-app purchases and subscriptions, books and videos.

Apple Developer: Tax updates for apps, in-app purchases, and subscriptions

Apple raises prices for its subscription services

Apple raises prices for Apple TV+, News+ and Arcade subscription services. Apple One subscription is also getting price hike. This affects prices in US and other countries too.

Prices in US are:

Apple TV+$6.99$9.99
Apple Arcade$4.99$6.99
Apple News+$9.99$12.99
Apple One individual$16.95$19.95
Apple One family$22.95$25.95
Apple One premier$32.95$37.95
Subscription prices comparison

Reference: Apple TV+, Apple Arcade, and Apple News+ Receiving Price Increases

Apple announces new ‘Meet with App Store experts’ online sessions

Apple announces sessions for August, 2023 focused on App Store. Live presentations with Q&A are being held in multiple time zones and languages.

  • Explore App Store pricing upgrades, including enhanced global pricing, tools to manage pricing by storefront, and additional price points.
  • Find out how to measure user acquisition with App Analytics and grow your subscription business using App Store features.
  • Discover how product page optimization lets you test different elements of your product page to find out which resonate with people most.
  • Understand how custom product pages let you create additional product page versions to highlight specific features or content.
  • Learn how to boost discovery and engagement with Game Center and how to configure in-app events.
Apple Developer

Apple Developer: Meet with App Store experts

Schedule: View schedule

Price and tax changes are announced for App Store in several countries

Apple announces price and tax changes for some countries in App Store.

On July 25, pricing for apps and in‑app purchases (excluding auto‑renewable subscriptions) will be updated for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. These updates also consider the following tax changes:

  • Egypt: introduction of a value‑added tax (VAT) of 14%
  • Tanzania: introduction of a VAT of 18% and a digital service tax of 2%
  • Türkiye: increase of the VAT rate from 18% to 20%

This might affect prices on different storefronts depending on which storefront is selected as base.

Apple explains this:

  • If you’ve selected Egypt, Nigeria, Tanzania, or Türkiye as the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions), the price won’t change on that storefront. Prices on other storefronts will be updated to maintain equalization with your chosen base price.
  • If the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions) isn’t Egypt, Nigeria, Tanzania, or Türkiye, prices will increase on the Egypt, Nigeria, Tanzania, and Türkiye storefronts.
  • If your in‑app purchase is an auto‑renewable subscription or if you manually manage prices on storefronts instead of using the automated equalized prices, your prices won’t change.

Apple Developer: Upcoming price and tax changes for apps, in-app purchases, and subscriptions

Apple raises iCloud+ prices in several countries

Apple raised prices for various iCloud+ subscription tiers in several countries including UK.

‌iCloud‌+ SubscriptionPrevious UK PriceNew UK Price

Price increases are also reported in Poland, Romania, Saudi Arabia, South Africa, Sweden, Tanzania, Turkey and the United Arab Emirates.

Notably, Apple One subscription prices remain unchanged in these countries.


Apple announces date for enhanced global pricing – May 9

Apple announces enhanced global pricing to take effect on May 9, 2023.

Developers could select base country to fix prices to. Prices in other regions could be adjusted according to publicly available exchange rates. Base region could be changed at anytime via App Store Connect and via API.

Also developers could lock prices and no prices will not be equalized.

As reminder, on May 9, 2023, pricing for existing apps and one-time in-app purchases will be updated across App Store storefronts using your current price in the United States as the basis—unless you’ve made relevant updates after March 8, 2023.

Apple Developer

Apple Developer:

Updated pricing is now available for all app purchases

Apple is continuously implementing pricing tier updates announced in December. Now these update are applicable to app prices, all in-app purchase types.

On May 9, 2023, pricing for existing apps and one‑time in‑app purchases will be updated across all 175 App Store storefronts to take advantage of new enhanced global pricing. Unless developers explicitly update their price tiers for all storefronts, updates will be applied automatically based on US storefront prices. Developers are encouraged to update prices themselves.

Apple Developer: App Store pricing upgrades have expanded to all purchase types

App Store Connect: App Store Connect API 2.3

Price and tax changes in App Store announced

Apple announces changes to pricing and tax rules for several countries. On February 13, 2023 prices of apps and in-app purchases excluding auto-renewable subscriptions will be adjusted. In some countries prices will remain the same but developer proceeds will be adjusted to accommodate tax changes.

On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes:

  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Apple Developer

Apple Developer: Upcoming tax and price changes for apps and in‑app purchases

Apple adds more price levels and conventions to App Store

Apple improves pricing approach for App Store apps and in-app purchases. Apple adds much more new price steps and conventions.

These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.

Apple Newsroom
Apple Newsroom

Also, developers will have control on local prices in different storefronts. Most of new capabilities will be available in spring 2023.

Apple Newsroom: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple Developer: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple to raise App Store prices in several European countries in October

Apple notifies developers on upcoming price and tax changes.

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple Developer

Apple Developer: Upcoming price and tax changes for apps and in-app purchases