Price and tax changes in App Store announced

Apple announces changes to pricing and tax rules for several countries. On February 13, 2023 prices of apps and in-app purchases excluding auto-renewable subscriptions will be adjusted. In some countries prices will remain the same but developer proceeds will be adjusted to accommodate tax changes.

On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes:

  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Apple Developer

Apple Developer: Upcoming tax and price changes for apps and in‑app purchases

Apple adds more price levels and conventions to App Store

Apple improves pricing approach for App Store apps and in-app purchases. Apple adds much more new price steps and conventions.

These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.

Apple Newsroom
Apple Newsroom

Also, developers will have control on local prices in different storefronts. Most of new capabilities will be available in spring 2023.

Apple Newsroom: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple Developer: Apple announces biggest upgrade to App Store pricing, adding 700 new price points

Apple to raise App Store prices in several European countries in October

Apple notifies developers on upcoming price and tax changes.

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple Developer

Apple Developer: Upcoming price and tax changes for apps and in-app purchases

Tax changes are coming to App Store in some countries

Apple updates prices on apps, in-app purchases and non-autorenewable subscriptions in several countries to incorporate new taxes.

Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.

Apple Developer

App Store Connect: Updated price tiers

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Updates to prices and taxes are coming to App Store in several countries

In coming days App Store prices in Cambodia, Hungary, Kazakhstan, Kyrgyzstan, Pakistan, and Uganda will be updated. According to Apple these updates include:

  • Cambodia: New value-added tax of 10% for developers based outside of Cambodia
  • Kazakhstan: New value-added tax of 12%
  • Kyrgyzstan: New value-added tax of 12% for developers based outside of Kyrgyzstan
  • Uganda: New value-added tax of 18%

In addition, prices on the App Store in Indonesia will not change, but proceeds for developers based outside of Indonesia will be adjusted to reflect an increase of value-added tax from 10% to 11%. 

Apple Developer

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Apple could allow subscription price updates to be automatically charged

Apple is said to be piloting new feature that will allow to increase subscription price without having users to explicitly resubscribe.

Other developers noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed to TechCrunch that it is running a pilot test on a new subscription system.
"We are piloting a new commerce feature we plan to launch very soon. The pilot includes developers across various app categories, organization sizes, and regions to help test an upcoming enhancement that we believe will be great for both developers and users, and we'll have more details to share in the coming weeks," the spokesperson said.

MacRumors

Reference:

Apple updates App Store prices in several countries

Apple updates App Store prices in several countries following currency exchange rates fluctuations and tax changes. Some countries will get price hikes, but some will see price reductions.

Bahrain: Increase of value-added tax from 5% to 10%
Ukraine: New value-added tax of 20%
Zimbabwe: New digital services tax of 5%

Apple Developer

Other changes are reflected on Apple Developer page.

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Reference: Apple to change App Store prices in Ukraine, Austria, and more regions