iPad sales are growing in Europe in Q3 while other tablet vendors struggle.
Tablet shipments in Western Europe shrank 20%, with 6.9 million units shipped. “In Q3 2020, tablets had an extraordinary performance as they filled a gap created by PCs shortages. They are now seeing a corrective decline as penetration within the primary userbase saturates,” said analyst Trang Pham.
Despite the contracting market, Apple appeared to be unaffected. In recent quarters, Apple has increasingly widened its leadership in the market with other tablet vendors. In Q3 2021, Apple saw a 33% year-on-year growth while the other top five vendors recorded double-digit declines.
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Reference: European tablet shipments in Q3 saw iPad as the only winner