Price and tax changes in App Store announced

Apple announces changes to pricing and tax rules for several countries. On February 13, 2023 prices of apps and in-app purchases excluding auto-renewable subscriptions will be adjusted. In some countries prices will remain the same but developer proceeds will be adjusted to accommodate tax changes.

On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes:

  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Apple Developer

Apple Developer: Upcoming tax and price changes for apps and in‑app purchases

Apple to raise App Store prices in several European countries in October

Apple notifies developers on upcoming price and tax changes.

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple Developer

Apple Developer: Upcoming price and tax changes for apps and in-app purchases

Tax changes are coming to App Store in some countries

Apple updates prices on apps, in-app purchases and non-autorenewable subscriptions in several countries to incorporate new taxes.

Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.

Apple Developer

App Store Connect: Updated price tiers

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Updates to prices and taxes are coming to App Store in several countries

In coming days App Store prices in Cambodia, Hungary, Kazakhstan, Kyrgyzstan, Pakistan, and Uganda will be updated. According to Apple these updates include:

  • Cambodia: New value-added tax of 10% for developers based outside of Cambodia
  • Kazakhstan: New value-added tax of 12%
  • Kyrgyzstan: New value-added tax of 12% for developers based outside of Kyrgyzstan
  • Uganda: New value-added tax of 18%

In addition, prices on the App Store in Indonesia will not change, but proceeds for developers based outside of Indonesia will be adjusted to reflect an increase of value-added tax from 10% to 11%. 

Apple Developer

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Apple updates App Store prices in several countries

Apple updates App Store prices in several countries following currency exchange rates fluctuations and tax changes. Some countries will get price hikes, but some will see price reductions.

Bahrain: Increase of value-added tax from 5% to 10%
Ukraine: New value-added tax of 20%
Zimbabwe: New digital services tax of 5%

Apple Developer

Other changes are reflected on Apple Developer page.

Apple Developer: Upcoming tax and price changes for apps and in-app purchases

Reference: Apple to change App Store prices in Ukraine, Austria, and more regions