According to IDC Samsung regains top position is smartphone worldwide shipments. Apple seems competition from cheaper Chinese vendors too. 2024 first quarter iPhone shipments fell 9.6% compared to 2023.
Apple did not disclose quarterly financial results yet.
References and further reading:
- iPhone sales drop 10% as Samsung steadies and Chinese rivals grow
- Samsung Regains Top Spot as Apple’s iPhone Shipments Fall in Q1 2024
- iPhone market share dropped 9.6% this year; Samsung retakes lead
- The Financial Times Pretends Apple Plays the Market Share Game
- Seeing What One Wants to See
Recommendations
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Consider paying more attention to smartphone shipment distribution.