Apple provides report on small business growth on App Store. According to report earnings for small developers increased by 71% between 2020 and 2022.
Growth is not uniform on per-country basis. France is leading with 122% growth, followed by US with 87%.
Apple also highlights that over 40% of companies that grew over $1M in earnings (technically excluding themselves from Small Business as per App Store rules) were founded in last five years.
Developer:Business as usual.
QA engineer:Business as usual.
PM/DM:Study the report, use report findings to adjust App Store strategy.