Apple provides report on small business growth on App Store. According to report earnings for small developers increased by 71% between 2020 and 2022.
Growth is not uniform on per-country basis. France is leading with 122% growth, followed by US with 87%.
Apple also highlights that over 40% of companies that grew over $1M in earnings (technically excluding themselves from Small Business as per App Store rules) were founded in last five years.
Report: Small Business Developers and App Creators on the App Store in 2022 (PDF)
Apple Newsroom: Small developers on the App Store grew revenue by 71 percent from 2020-2022
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Developer:
Business as usual.QA engineer:
Business as usual.PM/DM:
Study the report, use report findings to adjust App Store strategy.